Light, lived-in, and quietly confident — this crew tee carries a straightforward message with vintage barroom charm. The front wears a small, script logo over the heart; the back makes a friendly proclamation in bold, stacked lettering: “Keep Life Simple. Eat Beef. Drink Whiskey.” The tri-blend fabric drapes softly and breathes easily, so it feels like an old favorite from the first wear. It sits true to a regular fit, holds its shape thanks to side seams and shoulder tape, and the ribbed collar keeps a clean neckline. Wear it on a slow afternoon grilling in the backyard, at a local whiskey tasting, or tucked into jeans for a weekend run to the butcher — it’s the kind of shirt that quietly declares where your loyalties lie without shouting.
Product features - Super-soft tri-blend (50% polyester / 25% combed ring-spun cotton / 25% rayon) for comfort and drape - Lightweight fabric (4.3 oz/yd²) — breathable and easy to layer - Side seams and shoulder tape for lasting shape and structure - Ribbed knit collar with seam and tear-away inner label for comfort - Direct-to-Film inner neck label; prints produced with DTG for clear, durable graphics
Care instructions - Machine wash: cold (max 30C or 90F) - Do not bleach - Do not tumble dry - Iron, steam or dry: low heat - Do not dryclean
